TV Advertising Essay - 1232 Words

TV Advertising Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised. Advertising occurs even in the packaging of a product. From the colors the manufacturer chooses to use on the wrapping, to the multi-million dollar expense of television, everyone is influenced by advertising. One of the most powerful forms of advertising is in the advent of television. Since its inception, advertisers have viewed television as their most powerful tool. Television provides an excellent avenue for companies†¦show more content†¦Television has the advantage of airing an advertisement at a particular time of the day or during a specific program to gain the attention of a specific target audience. For instance, a morning cartoon show will break for commercials advertising toys, games, and certain breakfast cereals targeted at children, while a daytime soap opera will target women with advertisements of household cleaners, hair products, and other beauty supplies designed to help (Wrighter1) them look and feel more beautiful. Mc Donalds success can be traced to [ this] precision of advertising (Solomon 334). Instead of a standard advertisement for everyone, they have different ads for different age groups, different classes, even different races (Solomon 334). They have Ronald McDonald and his friends advertisements for children, hip and happy adolescents singing dancing and cavorting together (Solomon 334), for the teenage ads and for the older audience, there is the Mac Tonight ads or the new Arch Deluxe hamburger that is being advertised as the adult hamburger. Airing advertisements at specific times enables the promoter to match the ad to the viewer. Even though attempts are made to match the ad with the audience, many feel this should be regulated even more. All major media organizations need advertising to exist; thats how they pay theirShow MoreRelated TV Advertising and its Effect on Children Essay2895 Words   |  12 Pages TV Advertising and its Effect on Children Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements. In 1997, the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion (Horovitz 1997). There is obviously a great deal of interest in this subject, many books have been written, and many studies and reports done on the effectsRead MoreM S s Tv Advertising And Primark1524 Words   |  7 Pagesexplore two different organisations and how consumers react to their two marketing communication e.g. MS’s TV advertising and Primark’s main website. The reasons for choosing these organisations is because they are well-known brands with different key target demographics. Pricing for their products are generally at opposite ends of the scale and both organisations use unique styles for advertising. Furthermore, it will understand both organisation ’s psychological approaches to its customers. This isRead MoreTHE INFLUENCE OF TV ADVERTISING ON CONSUMER BRAND PREFERENCE Essay2271 Words   |  10 Pages1. INTRODUCTION Advertising is a type of marketing communication tool intended to inform and persuade potential audience to take some action in buying a product or service. The purpose of advertising is to create awareness of the product or service being advertised and provide information that will persuade the consumer to take action and make buying decision, not only to purchase but to repurchase and ultimately creating brand-loyal customers (Ayanwale et al., 2005). In today’s highly competitiveRead MoreSTUDY ON THE IMPACT OF TV ADVERTISING ON CHILDREN6137 Words   |  25 PagesMarket Forces January 2008 Vol. 3 No. 4 SHOULD WE ALLOW OUR CHILDREN TO WATCH TV INDEPENDENTLY: AN EMPIRICAL STUDY ON THE IMPACT OF TV ADVERTISING ON CHILDREN TARIQ JALEES AMBREEN NAZ College of Management Sciences PAF-Karachi Institute of Economics and Technology tariqj@pafkiet.edu.pk Abstract The purpose of this study is to (1) deliberate upon the impacts of television advertising on children, (2) identify the critical â€Å"impacts†, (3) empirically test the significant factors. Based onRead MoreRise Of The Anti Hero1786 Words   |  8 PagesRise of the Anti-Hero Through Cable and Subscription TV From Tony Soprano to Walter White to Don Draper the anti-hero seems to have replaced the classic hero on TV as a result of 3 following major influences. Over the past few decades, due to events of the world such as wars, attacks, natural disaster instilled a mistrust in establishments such as government and journalism, which is then reflected in the popular culture with the stories told on TV. The second major influence is the shift in FCC regulationsRead MoreAdvertising of Hard Liquor on TV in The United States Essay2437 Words   |  10 PagesResponsibilities To The Consumer Of Advertising Hard Liquor on TV In The United States? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative endeavors to control such advertising. Furthermore, the report also focuses on the potential profitability the distilled spirits industry will gain from advertising across this media and theRead MoreInfluence of Animated Characters in Tv Advertising Towards Young Children2517 Words   |  11 PagesInfluence of Animated Characters in Television Advertising towards Young Children Literature Review by Eileen van Dulm University of Lethbridge 11/30/2011 1. Introduction On average children between two and five years old spend more than 25 hours a week in front of a TV screen. Children between six and eleven years spend on average 23 hours per week. Children between two and five years old are exposed to more television commercials than older children and 50% of the commercials are being seenRead MoreCase Study2332 Words   |  10 Pagesto: Mr. Ahsan Durrani Submitted By: Badar Salam Kayani 1848 17th March 2013 Summary - This case study is about TVS Motor Company, the third largest two-wheeler manufacturer in India. TVS is among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. 1. What were the former characteristics of the market in India? Former Characteristics of Indian Market: * Size:Read MoreFast Food Tv Advertising By Carrie Packwood Freeman And Debra Merskin984 Words   |  4 Pagesfast pace and giving entertainment to vast audiences. Through the promotion of the media, people are being manipulated into the construction of gender stereotypes. In the article Having It His Way: The Construction of Masculinity in Fast-Food TV Advertising by Carrie Packwood Freeman and Debra Merskin demonstrates how media shape people’s opinion through a certain object or a food which reinforces masculine identity and values in America. In the article Freeman and Merskin trace the connection betweenRead MoreComparison of Ptv and Geo1457 Words   |  6 Pages * Segmentation and Target Market In a highly competitive industry like that of the television industry there is a great risk that customers will perceive little difference between the brands and make their decisions randomly. For this reason the TV channels need to position themselves rightly in order to avoid losing their market share. A positioning strategy is concerned with maintaining long term relationships with the audience. In this regard, PTV has a distinct advantage since it has been