Comparison of Marketing Strategies Essay Example | Topics and Well Written Essays - 1750 words

Comparison of Marketing Strategies - Essay ExampleIt is renowned for creation the flag carrier air service caller of United Kingdom. The company is the biggest airline in the country on the basis of the fleet size, the total cast of flights in the international land, the international destinations etc. British Airways is the second largest among all the airline companies on the basis of the total number of travellers carried. British Airways Board was make in 1971 for controlling two big domestic airline companies, BEA and BOAC and also two small airline companies, Northeast Airlines and Cambrian Airways. On 31st demo 1974, all the four companies merged and British Airways was formed. The company started expanding its operations by the acquisition of British Caledonian (in 1987) and Dan Air (in 1992). The company also formed strategic alignment with chinaware Pacific, Qantas, American Airlines and Canadian Airlines. The alliance is counted as the third largest alliance, next t o Star Alliance and Sky Team. British Airways is a subsidiary of International Airlines Group, which has been listed in London Stock Exchange and FTSE 100 Index. The loyalty of the employees as well as the former colleagues along with the collection of beautiful arts has helped British Airways to evolve competitive advantage over its competitors. As already mentioned, the company is a merger of the four companies BEA, BOAC, the North East Airlines and Cambrian Airways. The current alliance with the Qantas, Cathay Pacific, American Airlines and Canadian Airlines has made British Airways the third largest alliance. ... BA CityFlyer, a fully owned subsidiary of British Airways provides services to twenty different destinations in Europe. Although the main focus is given on the financial markets by the company, it has recently extended the operations and achieved a remarkable position in the leisure market. there are many other services provided by the company like car rental service, hotel service etc. The excellent services provided by the company in both international as well as domestic land have helped it to achieve a successful position in the market. renovation market mix for British Airways in UKs and USAs perspective 7Ps of merchandise gives set of policies related to the product, price, promotion, place, physical evidence, process and wad which generally affects the purchasing decision of the customers. These policies are set by the management. The success of a business involves a long process where achieving success depends on the marketing the success related to marketing depends on the marketing strategies and finally the marketing strategies deal with the elements of 7Ps of marketing. Thus the implementation of appropriate strategies in 7Ps of marketing is very important for the achievement of success by a business enterprise. A service marketing mix is the mix of the marketing plans of the company (Belohlavek, 2008). product The product or se rvice strategy of a company should be such that it gains the attraction of the customers easily. The product or service strategy should be plan in such a manner that it provides satisfaction to the needs of the customers and have a differential advantage over the product offerings by the competitors (Hobbs, 2011 Masterson & Pickton, 2010). British Airways provides character services to its