Assignment: Wolfgang Keller at Königsbräu-Hellas A.E.

Case Situation Königsbräu-Hellas A.E., the Greek subsidiary of the Munich-based beer maker of pension beer, which has the reputation as being one of the best-managed and most(prenominal) paying brewers of premium beer in the world, was facing the business of declining gross revenue until Wolfgang Keller united the guild as managing manager. It altogether took Keller three geezerhood in succeeding to turn well-nigh the company from a loss of $2 jillion per year to change magnitude earnings of $5 million by, changing the marketing strategy, hiring a vernal top- heed group, restructuring the sales force, and getting a one-quarter brewery in Salonika (2). Despite this success, there were roughly discrepancies that occurred intra-company between Wolfgang Keller and Dimitri Petrou, the director of the commercial department, attributable to various management styles. Wolfgang Keller is 34 long time old, fluent in Greek, graduate of the Harvard phone line work and wel l experienced for his young age. He worked as strategical planner for a large German fodder company and was shortly afterwards made general autobus of a small subsidiary in Greece that was in trouble. two historic period later he joined a $20 million subsidiary in Germany to help out of the crisis.

Thus, he toilet register two successful turnarounds of struggling companies in his career, which contributed him a reputation as an excellent hands-on manager. Dimitri Petrou , 10 historic period older than Keller, highly cultivated and intellectual, has worked for consumer-orientated multinationals in the join States, Greece and France and joined the fi! rm 2 years earlier. In contradistinction to Keller, Petrou practices a to a greater extent delegate management style. Different opinions about the assignments and scopes lead the alliance between Petrou and Keller to become more and more distort which imperil the interests and wellbeing of the company. Analysis of the Problem The keystone of Kellers impertinent marketing strategy existed on focusing on the distributors by strengthening them...If you want to get a full essay, society it on our website: OrderCustomPaper.com

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