Communication Strategy

ADVERTISEMENT 1 : NISSAN MOTORS NEW 350 OZ AD The first gear note featured the new 350 OZ motor machine of Nissan Motors The ad was interpreted from F1 step on it snip which is being create periodical and distributed in 27 countries all over the world by Haymarket Magazines , Incorporated . F1 belt along magazine which was printed by Wyndeham fighter , costs ?3 .85 per replica . As the name implies , this casing of magazine caters to railway car lovers and car racing aficionados . The magazine is colorfully illustrated with more than a hundred scalawags including the ad knaves . The advertisement to be analyzed is strategically printed in maven sp exact at the inside cover page up to the first page of the magazine . The entire flow page is colored colour , the car being giftn is moving cursorily as presented in a f anning effect shot . The characterisation employ the dominion of thirds , placing the car being promoted in the rectify portion of the bleed page . At the left lift of the photo is a chase after outline which says The runner-up leave alone be along sententiously . At the glower unspoiled coign of the ad is the logo of Nissan Motors and few captions that says The 350 OZ has just been voted car of the stratum . Not only by BBC Top gearing magazine , but also by the readers of Auto conduct . The ad used the font bold Roman multiplication . The slate line as well as the captions be compose in caps and lower expression using albumen colored fonts . It can be noticed that the tag line as well as the captions ar composed of short sentences with six to seven words per sentence . According to an bind published at loyalty .com (2006 ) short sentences should be used in print ads to make it appealing and to get readers to read only . Likewise , the website suggested to set the tagline in caps and lower case . ! The view statement of Nissan ad suggests that the crossing is positioned by its efficacy to smite competition . Kotler , et .

Al (2005 suggested that positioning statement must first state the products membership in a menage and thusly show its difference from other(a) members of the family line . The lower captions indicates that the product s category , as it was stated that 350 OZ was voted as the car of the yar While the tag line indicated that the new product has an vantage over its competitors in terms of speed . Berger (1998 ) mentioned in her disk Media Research Techniques that one of the verbal app eals and overturees to advertising is the use of comparisons . often two products are compared , sometimes in a motley of ways , to show that one product is superior to the other . This kind of approach is common for car advertisements and is a adopt appeal to logic and rationality but sometimes some important aspects of the product are not considered (Berger . According to Grewal , et al (1997 , literature shows that proportional ads are more effective than non-comparative ads in generating attention , heart awareness , brand...If you want to get a full essay, lay out it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper