Millercoors

Mardeanson R. Maravillas MKA12 Stephanie S. Turiano MKA14 MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, denote on October 9, 2007. The joint venture has the business of selling brands much(prenominal) as Miller Lite, Miller High Life, Miller authentic Draft, Coors, Coors Light, Molson Canadian, and Blue Moon (beer) in the United States, with the purpose of acquiesce all of their US brewing operations to better skirmish against Anheuser-Busch InBev. The company is also tasked with brewing brands of beer and l termr that are owned by Pabst Brewing Company. http://en.wikipedia.org/wiki/MillerCoors At MillerCoors, we believe intoxicantic racketic drink Responsibility is essential to our sustainability as a company because of presidential term regulation, societal expectation, and our own determination to grow our business the obligation hand way. Our commitment to Alcohol Responsibility is rooted in our 7 Cor e Alcohol Beliefs: 1. With great beer, comes great responsibility 2. Our beers are enjoyed responsibly by millions of adults every day 3. We choose consumers and stakeholders and work collectively with them to advertize responsible enjoyment of our products 4. We disquiet about the harmful personal effects of irresponsible alcohol consumption 5.

Alcohol consumption is for legal age adults and is a matter of individual judgment and accountability 6. We ensure that our merchandising practices comply with laws, regulations and voluntary advertising and marketing codes 7. Our compa ny address values alcohol responsibility a! nd our employees model high levels of gestate We lease established a detailed strategic throw for alcohol responsibility that includes training, marketing, advertising, sponsorships and partnerships. The plan addresses issues and opportunities for our consumers, employees, distributors and retailers. Our most visible programs advertize consumers to dispatch smart choices, such as drinking moderately and safely, without harming others, and planning...If you require to get a full essay, order it on our website: OrderCustomPaper.com

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